A large financial services organization retained Coleman Lew to recruit a market executive. The company, which operated banking centers in multiple states, was moving to a "retail-store" paradigm. Coleman Lew was retained to recruit an executive with retail experience to manage a large group of banking centers. After presenting a diverse slate of candidates, the client decided to hire two market executives - one for the original search, and one for a new geographic area the company decided to create. Both executives had significant retail and merchandising experience, and were able to assist the company in achieving its objective.